In its report published this week on Tuesday, IHS found that more than half
of the global esports audience is in China, accounting for 57 per cent of
all viewing in 2016.Games were watched more than 11bn times online in China last
year, more than four times as many as in North America, the second-largest
The amount of time people around the world watch competitive video games as
a spectator sport continues to rise at a rapid pace, up 19 per cent last
year to more than 6bn hours.
IHS analysts expect annual esports viewing to exceed tournaments, such as the
League of Legends world championship, hosted by Tencent-owned Riot Games, and
the Dota 2 international, held by US games group Valve, attract multimillion-
dollar prize funds, often contributed by fans through crowdfunding campaigns.